Despite the hot summer, relaxed quarantine restrictions and stability of the Russian beer market in the first half of 2021, the situation in the industry remained tense. The consequences of the COVID-19 pandemic and changes in consumer behavior presented challenges to brewers. Baltika, as part of the Carlsberg Group, adapted to the changes in the market and increased its sales volume by 6% .
Against the background of a stable start to 2021 in the Russian market, export sales of Baltika Breweries reached record values. The strong start to the year is the result of Baltika's implementation of its business strategy 2020-2022, which is aimed at tightly controlling costs and reinvesting the saved funds in innovations and strengthening its market position.
Since 2020, Baltika has been implementing a new business strategy. It helped the company increase volumes by 9% compared to 2019, in the face of a highly competitive beer market and restrictions due to the pandemic.