Citra (CB14-3093), a new barley variety developed by the Carlsberg Research Laboratory, will be cultivated and used in the production of a wide range of Baltika products. Beer brewed with the Citra malt retains its fresh taste longer, while malt plants and breweries will be able to minimise their environmental footprint by reducing the energy consumed. Citra will be shared with agricultural enterprises of Russia, which are part of the Carlsberg Eastern Europe agricultural project for cultivation. Baltika’s need for malt is fully secured by high-quality Russian barley grown under the control of Russia’s major brewing malt producer.
Baltika Breweries, the leader of the actively growing alcohol-free beer segment, will increase - from four to six – the number of respective production sites with innovative equipment. The total investment in the launch of two alcohol-free beer lines in Yaroslavl and Novosibirsk amounted to 80 million rubles. The company has invested 1.15 billion rubles in equipment and marketing of alcohol-free beer over the past 10 years.