Since 2020, Baltika has been implementing a new business strategy. It helped the company increase volumes by 9% compared to 2019, in the face of a highly competitive beer market and restrictions due to the pandemic.
Denis Sherstennikov, the current CEO of Carlsberg Bulgaria, has been appointed President of Baltika Breweries, a Carlsberg Group company, starting 1 January 2021. He will be replacing Lars Lehmann, the incumbent President of Baltika Breweries and Executive Vice President of the Carlsberg Group's Eastern Europe region. Starting in 2021, Lars Lehmann will lead the Central and Eastern Europe region, a new region for the Carlsberg Group.
The company's volumes in Q3 and over the first 9 months of 2020 have grown by 19% and 8% respectively in comparison to the same periods of 2019*. The sales increase was driven by overall market growth, supported by good weather, and strong execution of Baltika Breweries’ strategy including promotional activities in response to the challenging competitive environment.