Against the background of a stable start to 2021 in the Russian market, export sales of Baltika Breweries reached record values. The strong start to the year is the result of Baltika's implementation of its business strategy 2020-2022, which is aimed at tightly controlling costs and reinvesting the saved funds in innovations and strengthening its market position.
Since 2020, Baltika has been implementing a new business strategy. It helped the company increase volumes by 9% compared to 2019, in the face of a highly competitive beer market and restrictions due to the pandemic.
Denis Sherstennikov, the current CEO of Carlsberg Bulgaria, has been appointed President of Baltika Breweries, a Carlsberg Group company, starting 1 January 2021. He will be replacing Lars Lehmann, the incumbent President of Baltika Breweries and Executive Vice President of the Carlsberg Group's Eastern Europe region. Starting in 2021, Lars Lehmann will lead the Central and Eastern Europe region, a new region for the Carlsberg Group.