Benefit your city

In Russia, from 50 to 60 million tons of solid municipal waste are generated annually.

An important factor in reducing the burden on the environment, including greenhouse gas emissions, is the elimination of waste and the introduction of effective management mechanisms - the formation of a modern system for separate collection and recycling of municipal waste, the rejection of waste disposal in favour of recycling.

In our country, the waste management system is being reformed and we are contributing to the creation of conditions for separate collection of waste.

As part of the reform, the government introduced a mechanism for extended producer responsibility, according to which producers or importers are obliged to ensure the utilization of their products when they lose consumer properties by either meeting utilization norms or paying an environmental fee.

Since the adoption of the corresponding amendments to the legislation, the company has decided to fulfil waste utilization norms via investments in infrastructure for separate waste collection and working with waste operators.

Even prior to the adoption of legislative amendments, we have been implementing the principle of extended producer responsibility. For more than five years we have been developing the project “Benefit your city” for separate waste collection.

For our company, the implementation of the extended producer responsibility principle is the fulfillment of not only the requirements of legislation, but also our commitment to reduce beer-in-hand emissions by 30% by 2030 in the framework of our sustainability programme.

The “Benefit your city” project is aimed at facilitating the creation in our country of a system for separate collection and recycling of packaging waste. We cooperate with waste operators and install containers for separate waste collection. All the collected waste (PET-packaging, glass, aluminum cans, cardboard etc.) is sent for recycling.

We have already invested more than 40 mln rubles in the development of the project and plan to further contribute into the formation of infrastructure for the new waste management.

2 500

containers for separate waste collection



55 000

tons of waste sent for recycling in 2017

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