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The refreshing power of grapefruit in Baltika 0

A new brew is introduced to Baltika’s range – an unfiltered non-alcoholic beer with the natural grapefruit juice. You can find the novelty in the grocery shops throughout the country.

Baltika 0 Grapefruit is a unique combination of the gentle taste of unfiltered non-alcoholic beer with a refreshing citrus flavor. In the new brew, grapefruit juice successfully complements the traditional hop notes, making it perfect to slake the thirst on a hot summer day.

A stylish 0.33-liter aluminum can with a juicy grapefruit image singles the brew out on the shelf and highlights the special nature of the new product.

The first batch of new product came on the market in October 2018. Due to the high demand of the novelty among consumers, the distribution of the new brew has been expanded to the countrywide scale.

Vitaliy Zaika, VP Marketing of Baltika Breweries, part of the Carlsberg Group: “The non-alcoholic beer segment in 2018 increased by 35.6%* compared to the same period last year. Along with the consumption growth, we are witnessing the development of the taste preferences of the audience, who wants to try non-alcoholic novelties and have a wide selection of brews. And we have something to offer. We are confident that the new “Baltika 0 Grapefruit” will allow to strengthen the leadership of the brand and will please fans of non-alcoholic beer with its refreshing taste.”

* retail audit data of Nielsen Research Сompany in terms of Urban and Rural Russia markets

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Baltika 0 is the leader in the non-alcoholic segment. The production of “Baltika 0” has started in 2001. "Baltika 0" is a non-alcoholic beer, which is produced with the use of the membrane filtration method – careful removal of alcohol from the finished beer, without any use of stuck fermentation method. It is this method that makes it possible to produce non-alcoholic beer that has the same taste as beer containing alcohol. At the same time, a traditional recipe and high-quality raw materials are used. “Baltika 0” has a traditional taste and aroma of a lager with sweet notes. Over 47 countries export “Baltika 0” including the USA, Cuba, Japan, New Zeland, Germany, Ireland.

Baltika 0 Grapefruit is a refreshing, unfiltered non-alcoholic beer with a rich intense flavor and natural grapefruit juice. This is a completely new taste in the range, which will allow you to freshen up and enjoy every moment throughout the day.

Baltika Breweries LLC, part of the Carlsberg Group, is one of the largest producers of consumer goods in Russia since 1996 – No. 1 in the Russian beer market. Baltika owns 8 factories in Russia and a wide brand portfolio. The company is a significant part of Carlsberg Group and its Eastern Europe region, which also includes Azerbaijan, Belarus, Kazakhstan, Ukraine and Uzbekistan. Baltika Breweries is a top exporter of the Russian beer: Baltika products are present in more than 75 countries of the world, the company accounts for 48% of all Russian beer exports. In 2015, the company’s products appeared in the markets of Romania, India and New Zealand. Company brands gained more than 670 Russian and international awards in professional and consumer competitions.

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The refreshing power of grapefruit in Baltika 0

Baltika 0 Grapefruit