On October 30, an official ceremony of signing the partnership agreement between the Russian Olympic Committee and Baltika Breweries took place in Moscow.
Under this agreement, Baltika Breweries is granted the status of the “Official supplier of the Russian Olympic Committee/Russian Olympic team/Team Russia” in the “Beer” category. Investments in this project are primarily aimed to promote the Olympic Movement and to train Russian athletes for the Olympic Games.
President of the Russian Olympic Committee Stanislav Pozdnyakov and President of Baltika Breweries LLC, Executive Vice President Carlsberg Group Eastern Europe Region Jacek Pastuszka took part in the official ceremony.
Baltika Breweries regards sport sponsorship as an opportunity to build and develop responsible beer consumption in the society. As part of the activities for fans, Baltika promotes responsible conduct at sports matches as well as the culture of responsible consumption of the drink.
Jacek Pastuszka, president of Baltika Breweries LLC: “Our company has always paid special attention to both sponsorship of high-performance sports and amateur sports as well as support of fans. We are very happy to be granted once again the status of the official supplier of the Russian Olympic team following the triumphant Sochi games. During those games, Russian athletes showed excellent performance and felt the taste of victory. Being the leader of the Russian beer market, we also know the taste of victory both figuratively and literally and sensations that hard work gives us to achieve such victory despite of any difficulties. We would like to wish the athletes of the Olympic team success during trials at the forthcoming games and are grateful to the Russian Olympic Committee to have an opportunity to be involved in this movement.”
Stanislav Pozdnyakov, president of the Russian Olympic Committee: “Sponsorship and effective participation of business in the implementation of large complex programs play a very important role for the development and popularization of sports in our country. It is a worldwide practice. We are happy to resume the cooperation with our longstanding, responsible partner — Baltika Breweries. I am sure that our joint initiatives and projects will be mutually beneficial. Our cooperation will provide additional opportunities in respect to support of our Olympic teams during training for major competitions and at the same time will allow strengthen the culture of responsible beer consumption among fans.”
Baltika Breweries was the official supplier of the XXII Olympic Winter Games 2014 in Sochi in “Beer” category, partner of the Russian Olympic Committee “House of Fans of the Russian Olympic Team” project during the XXXI Olympic Games 2016 in Rio de Janeiro, and repeatedly became partner of the annual ROC event “The Ball of the Russian Olympians” as well as presented awards to the best sportsmen in the country.
Baltika Breweries, part of the Carlsberg Group, is the leader in the Russian beer market and is well ahead of its competitors, one of the largest producers of consumer goods in Russia. Baltika owns 8 breweries in Russia and a wide brand portfolio. The company is a significant part of the Carlsberg Group and its Eastern Europe region, which also includes Azerbaijan, Belarus, Kazakhstan and Ukraine. Baltika Breweries is the top exporter of the Russian beer: the products of the company are present in more than 75 countries around the world. Thanks to the superior quality, Baltika brands received more than 670 Russian and international awards in professional and consumer competitions. Find out more about the company on its website or on the Vkontakte official page.
The All-Russian Union of Public Associations “Russian Olympic Committee”
Being the organization which leads the Olympic movement in Russia, the Russian Olympic Committee (ROC) represents the Russian Federation on the global stage, in its relations with the International Olympic Committee, international sports federations and national Olympic committees of different countries of the world. Also. As part of its international activities ROC conducts major Olympic official events in Russia.
ROC regularly finances All-Russian sports federations, including participation of sportsmen in various competitions, their travel expenses, board and lodging, purchasing high-end sports equipment, gear and outfits, services of foreign and Russian coaches and specialist, medical care and adaptation of the Russian Olympic Team – more than 2 500 sportsmen in total.
In accordance with the state policy of the Russian Federation in the field of physical education and sports as well as with the International Olympic Committee Charter, ROC annually executes a number of nationwide projects and programs, aimed at development of popular, youth-oriented and amateur sports which attract vast audience across the country.