Following the results of Superior Taste Award 2018, one of the top international tasting competitions, which took place in Brussels, ‘Baltika 7’ beer was awarded two Golden Stars.
Superior Taste Award is annually held by the Brussels International Taste and Quality Institute based in Brussels – iTQi, the leading organization in Europe that certifies the taste of food and beverages. It is considered to be one of the most distinguished competitions in the world for its strict requirements to participants and anonymous tasting system.
During "blind tastings", each judge samples the product and assigns a certain number of points to it basing on a number of criteria: first impression, visual assessment, aroma, taste and complex sensation. Final results unite all the criteria and express the level of consumption pleasure in the rating. Golden stars are awarded only to products that met or exceeded the jury's expectations in terms of taste. The award with any number of stars already shows high quality and excellent taste characteristics of the product.
In 2018, ‘Baltika 7 Export’ beer brand, which is a reference standard of traditional light lager, recognized in more than 50 countries around the world for its strict compliance with quality requirements and excellent taste, was awarded 2 Golden Stars in the competition. This high estimate is awarded to products that received more than 80% of the rating, corresponding to ‘Remarkable Taste’ characteristic.
In total, the Baltika brands have more than 670 Russian and international awards of professional and consumer competitions, including International Beer Challenge, European Beer Star Awards, World Beer Awards and many more.
Natural ingredients and high quality of Baltika products are ensured by first-class and only natural raw materials. Also the company takes all actions to conduct in-process supervision to ensure quality and safety of products at all stages of production and logistics.
Pavel Erankevich, Senior Strategy and National Brands Development Director: "The victory at such a prestigious international competition for ‘Baltika 7’ is another proof of high quality and good taste of our beer. Recognition by the world leading tasting experts, is crucial and highly valuable for us as beer producers. Millions of people around the world trust taste and quality of ‘Baltika 7’. We are grateful for this choice and trust, and we continue progressing, soaring to new heights."
‘Baltika 7 Export’ beer brand has been produced by Baltika since 1994. For many years, ‘Baltika 7’ has been one of the leaders in the domestic market, and it also honorably represents Russian beer in more than 50 countries around the world, where it is valued for constant high quality and excellent taste. ‘Baltika 7’ premium brand is rightly recognized as one of the most advanced and innovative brands of the Baltika product line. This beer is brewed using selected malt and rare varieties of hops. It stands out for its very smooth taste and palate fullness. The brand has more than 20 awards of professional and consumer competitions on both national and global levels. ‘Baltika 7’ keeps moving forward, because the core values of this famous brand are continuous search for new development opportunities and aiming for the best.
Baltika gives only the best to its consumers. The company controls the quality of its products from the time of purchase of raw materials and to a store counter. Modern equipment, technologies and quality management systems provide stability and sustained quality of the products at all the company's breweries.
Baltika Breweries LLC, part of the Carlsberg Group is one of the largest FMCG producers in Russia. Since 1996, the company has been ranked Number One in the Russian beer market. Baltika owns 8 breweries in Russia and enjoys an expanded brand portfolio, which includes more than 40 national and regional beer brands and 8 non-beer brands. The company is an essential part of Carlsberg Group and its region of Eastern Europe which also includes Azerbaijan, Belarus, Kazakhstan and Ukraine. Baltika Breweries is the leading exporter of Russian beer: its products are represented in more than 75 countries of the world, for 43 of them the company is the only Russian supplier in this category. Foreign partners choose Baltika because of impeccable quality of its produce and high level of service. In 2015-2016 Baltika products entered the markets of Romania, New Zealand, Burkina Faso, Pakistan, and Argentina.