Our strategy

Our strategy: SAIL’22

Baltika Breweries is the part of the Carlsberg Group and our strategy is a continuation of the Group’s strategy SAIL’22.

SAIL’22 aims to strengthen our core business, position us for identified growth opportunities and deliver enhanced value for our shareholders.

Our ambition is to be a Most Successful, Most Professional and Most Attractive brewer in Russian market. 

Some have to dig deep to find their purpose, for us it has always been there.

We pursue perfection every day.

We strive to brew better beers. Beers that stand at the heart of moments that bring people together.

We don't settle for immediate gain, when we can create a better tomorrow for all of us.


Successful by delivering sustainable organic top-and bottom-line growth; professional by being the preferred supplier of our customers; and attactive by delivering value for shareholders, employees and society.

Our key priorities are to Strengthen Core, Position for Growth, Create a Winning Culture and Deliver Value for Shareholders:

Strengthen Core. We will leverage our strong beer brands and market positions to drive growth.

Position for Growth. We want to drive growth in geographies and segments where we see long-term growth opportunities.

Create a Winning Culture.  We will create a winning culture to deliver on our choices.

Deliver Value for Shareholders.  By delivering the above priorities we want to deliver enhanced value growth for our shareholders.

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