Vitaliy Zaika is appointed VP Marketing of Baltika Breweries, part of the Carlsberg Group since March 01, 2018. He is a marketing professional with more than 18 years of experience in major international FMCG companies.
The main areas of responsibility of Vitaly Zaika in Baltika will be the management of the company's marketing service, realization and development of the portfolio in accordance with the Carlsberg Group SAIL’22 strategy, as well as the implementation of the company's business goals.
Jacek Pastuszka, President of Baltika Breweries LLC, Executive Vice President Carlsberg Group Eastern Europe Region: “I am pleased to welcome Vitaliy to the top management team of Baltika.” His extensive experience in the largest FMCG companies, support from our part, as well as from the Carlsberg Group will help to continue the effective operationalisation of the marketing strategy, as well as to strengthen the company's brands leading positions in the face of increasing competition in the market“
He started his professional career in 1999 as Key Account Specialist in Nestle, then he worked in marketing and trade marketing, in 2001, he moved to SABMiller as a brand manager assistant. In 2003, Vitaly joined PepsiCo where he was responsible for development of non-carbonated beverages’ portfolio. From 2008, he led the marketing function of Henkel cosmetics company. In 2012, Vitaly joined Russian Standard company, where as Director he was in charge with marketing of premium and sub-premium brands. In February 2017, Vitaly Zaika was appointed Marketing Director of Pyaterochka retail chain, part of the largest Russian retailer X5 Retail Group. As Marketing Director Vitaly successfully implemented a number of initiatives which resulted in growing the Net Promoter Score of the retail chain.
Vitaly was born on June 11, 1977 in Minsk. In 1999, he graduated from Moscow State University with a degree in Mathematical Finance. In 2002, he received there another degree in Marketing.
Vitaly Zaika, VP Marketing of Baltika Breweries: “I am looking forward to joining the team of the leader of the brewing industry in Russia. Baltika is a company with an impeccable reputation that sets standards for the development of the industry, it is well-known for its famous brands, high quality products and a powerful strategy. I am confident that together we will be able to strengthen the company's position in the market and develop its potential“.
Baltika Breweries, part of the Carlsberg Group, is one of the largest companies in Russia in the sphere of consumer goods production, №1 on Russian beer market since 1996. Baltika Breweries has got 8 breweries in Russia and a large brand portfolio. The company is being the significant part of Carlsberg Group and its Eastern Europe region, which also include Azerbaijan, Belarus, Kazakhstan, Ukraine. Baltika Breweries is the major Russian beer exporter: with the products available in more than 75 countries of the world, in 43 of which Baltika Breweries is the only Russian beer exporter. Brands of the company are the owners of more than 670 Russian and international awards of professional and consumer competitions.