On SPIEF-2017 CEO of Carlsberg Group discussed business development in the new time economy

june 1, 2017

Cees 't HartJune, 1 St Petersburg International Economic Forum, − During the panel discussion «Performance with purpose: focus on the long-term business development in the new time economy» panelists exchanged opinions on how sustainable development strategies provide competitive advantages for the companies in global marketplace and why it is important to invest in shaping new sustainable business models.

Today’s world is characterized by the dynamically changing global reality. However, the speed of changes makes special demands on effective business, thus shaping the driving force of the global economy. Successful business in the 21st century has no boundaries and is focused on balancing the short and long-term. This rapidly changing marketplace makes it necessary to improve the quality of products and services as while implementing sustainable development programs.

Участники сессии обсудили новые условия для ведения бизнесаAmong the panellists were Cees 't Hart, Chief Executive Officer at Carlsberg Group, Marat Atnashev, Dean, Moscow School of Management SKOLKOVO and other representatives of the corporate sector.

«The Carlsberg Group ultimate goal is to deliver long-term value for business and society. Thus sustainability is embedded in our strategy SAIL’22, − commented Cees 't Hart, Chief Executive Officer at Carlsberg Group. – We have identified our sustainability priorities in correlation with the UN sustainable development goals, which have set the agenda for years to come. We pursue sustainable solutions across the entire value chain to ensure benefits for business, environment and communities».

Carlsberg Group’s four priority areas are Energy & carbon, Water, Responsible drinking and Health & safety.

Cees 't HartOwing to a variety of initiatives, Baltika Breweries reduced the specific consumption of resources significantly from 2010-2016: water by 22%, electricity by 24%, thermal energy by 35%, and specific CO2 emissions by 16%.

One of the initiatives that has increased the efficiency of Baltika’s breweries is the implementation of ISO 50001 energy management standard in cooperation with UNIDO. Baltika became the first Russian participant in the project “Market Transformation Programme on Energy Efficiency in GHG-intensive industries in Russia.” In 2015, the company received an award “For Industry Leadership in Energy Management System Implementation in accordance with the UNIDO Programme” at the Vienna Energy Forum.

Extracting biogas is another example of the company’s successful sustainability initiatives. Biogas is a by-product of wastewater treatment facilities, which Baltika uses as an alternative renewable energy source for running boiler-houses. Its use allows the company to decrease thermal energy costs by average 10%, to reduce CO2 emissions, and to preserve natural resources.

With regards to community projects, since 2013 Baltika realizes the project “Benefit your city”,  which improves recycling and reuse of materials by developing a separate waste collection system in Russia. In cooperation with packaging collectors Baltika installed more than 2000 special containers in 12 Russian cities. Glass, aluminum cans and PET-bottles are collected separately and sent for recycling for the benefit of society and the business.

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