METRO EXPO has opened at Crocus Expo International Exhibition Center on April, 4. Within the event Baltika Breweries is going to unveil a number of surprises for the trade show’s guests and participants.
Baltika Breweries, part of the Carlsberg Group, has been taking part in METRO EXPO for six years in a row, and since 2016 it has become a title partner of the event.
This year the trade show has covered over 350 companies from various Russian regions and countries all over the world. The high status of the event is confirmed by participation of general executives of leading manufacturers in various industries.
The company's flagship exposition is the Baltika #7 brand zone, as this beer gained the well-deserved recognition not only in Russia but abroad as well. Over the period of three days visitors of the exposition stand will enjoy a unique opportunity to go up to a viewing platform and observe the exhibition from above, send a postcard to any place in the world, and take part in quizzes.
Furthermore, the Czech brewing traditions are presented by Zatecky Gus lager, with its brand zone offering entertainment as well as an opportunity to drop in a true Czech bar and to make a photo with a live goose.
Olga Belkina, VP Sales, Baltika Breweries LLC: "We have been collaborating with Metro Cash&Carry for over 15 years already, since the very first year when METRO entered the Russian market. This trade show is a truly unique venue for building up a dialog among clients, suppliers, experts, and representatives of governmental institutions. We fully support the Metro Cash&Carry concept: success of our clients is our success. We are happy that year after year in addition to such excellent brands as Baltika #7, Zatecky Gus, Seth&Riley’s GARAGE we can offer our partners ready-made solutions for small and medium business, share beer market expertise, and help them to get ready for high season. At the same time, predictability and adequacy of the fiscal and regulatory burden are the key elements for successful development of our industry and the industries of our supply chain partners".
Participation in METRO EXPO has turned into Baltika's real tradition: for six consecutive years the company has demonstrated its best beer brands and its expertise through discussing topical issues of the brewing industry. During the trade show the company's experts will hold presentations, review the market situation, and tell about current beer market trends and getting ready for the "peak" season. The trade show agenda includes nearly 750 forums and workshops, seminars and training programs targeted at small and medium business representatives.
Baltika Breweries LLC, part of the Carlsberg Group is one of the largest FMCG producers in Russia. Since 1996, the company has been ranked Number One in the Russian beer market. Baltika owns 8 breweries in Russia and enjoys an expanded brand portfolio. The company is an essential part of Carlsberg Group and its region of Eastern Europe which also includes Azerbaijan, Belarus, Kazakhstan and Ukraine. Baltika Breweries is the leading exporter of Russian beer: its products are represented in more than 75 countries of the world, for 43 of them the company is the only Russian supplier in this category.
Baltika #7 Export is one of the absolute leaders on the beer market. Among the achievements of this brand there is the long-term leadership in the premium segment of Russia's beer market (at year-end 2016, Baltika #7 Export beer had 12.1% share of the Russian premium segment, according to Nielsen), export to more than 75 countries in five continents worldwide, to mention but a few. But Baltika #7 is not ready to rest, because the key values of this famous brand are the continuous search for new development opportunities, and striving for the best.
МETRO Cash & Сarry and Baltika Breweries have been collaborating since 2001, when the first shopping center was opened in Russia. For 4 consecutive years Baltika participated in METRO EXPO as a supplier, while since 2016 it has become a title partner of the event.