Baltika Breweries starts export to Oman

october 23, 2016

Baltika Breweries, part of the Carlsberg Group, began shipping beer to Oman, thus being the first Russian exporter in the country. The first batch amounted to 10,000 liters of beer.

It was decided to start developing the new market with the classical lager Baltika 3 packaged in bottles and cans. Baltika 3 will be first distributed in Muscat – the capital of Oman, which is considered the hottest city in the world. The beer will be available in shops of the largest alcohol distributor in the country.

It is worthwhile noting that in the Near East Baltika Breweries export is developing successfully: the 18 % growth for 9 month compared with the same period of the previous year. Today the company production – the sorts of the Baltika brand line – is available on the stores shelves in United Arab Emirates – the largest market, which continues its dynamic development, Iraq, Pakistan, Lebanon, Bahrain and Israel.

When entering the Oman market it was necessary to consider its specificity. This is the richest country in the Muslim world, which is comparable with the leading world powers in living standarts. At the same time, there are strict limitations: alcoholic beverages sold at a special permit issued by the police. Such permission is a certain limit on the products sale. Import tax is around 100%. There is no beer production in the country, just import, that is increasing by 3-4% every year.

Entering the Oman market - is not the only achievement of Baltika Breweries in 2016 in the field of the opening new countries markets. In 2016, Baltika Breweries also started export to Argentina, becoming the first Russian importer in the country, Pakistan and Burkina Faso.

Natalia Samuylova, Export Sales Manager: «Baltika Breweries export development strategy suggests the sales growth not only due to better work with the assortment in the current countries, but also by opening up new markets. Currently, our products can be found in 77 countries around the world, and this list is constantly growing. The Near East region is extremely difficult to operate due to the large differences in consumer preferences, characteristics, high competition. But it is very promising, which is why we pay special attention to it».


Oman is the country on the south-east of the Arabian Peninsula. It borders with Saudi Arabia, United Arab Emirates and Yemen. The waters of the Arabian Sea and the Gulf of Oman wash it.

Baltika Breweries, part of the Carlsberg Group, is one of the largest companies in Russia in the sphere of consumer goods production, №1 on Russian beer market since 1996. Baltika Breweries has got 8 breweries in Russia and a large brand portfolio. The company is being the significant part of Carlsberg Group and its Eastern Europe region, which also include Azerbaijan, Belarus, Kazakhstan, Ukraine and Uzbekistan. Baltika Breweries is the major Russian beer exporter: with the products available in more than 75 countries of the world, in 50 of which, according to the results of 2015, Baltika Breweries is the only Russian beer exporter, making more than 50% of the entire Russian beer export. In the 2015-2016 Baltika Breweries products entered the markets of Romania, New Zealand, Burkina Faso, Pakistan and Argentina. Cumulative total export sales of the company in the Far abroad is 8% higher than last year indicators. Brands of the company are the owners of more than 670 Russian and international awards of professional and consumer competitions.

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