The main sporting event of this year will take place in Rio de Janeiro from 5 to 21 August. Baltika Breweries will be a partner of the Russian Olympic Team Fans House to support our Olympic Team during its challenging period, continuing the long-term collaboration with the Russian Olympic Committee.
Thousands of people from all over the world will visit Brazil in August following their favorite athletes and teams. Especially for high performance sport fans from Russia, in the Copacabana area will be opened the Russian Olympic Team Fan House, which Baltika Breweries has become a partner of.
Over the years, Baltika Breweries supports sport, makes great efforts for its development on different levels and works with fans in order to promote a culture of responsible beer consumption. In 2014 the company has been awarded an honorary status of «Official Beer Supplier of the XXII Olympic Winter Games 2014 in Sochi» in the Beer category. Furthermore, Baltika Breweries is a partner of the Continental Hockey League (CHL) and the Football Union of Russia (FUR). The company supports regional clubs like the Arsenal Football Club (Arsenalnoe brand) and the SKA Hockey Club (Nevskoe brand), etc. In Rio de Janeiro, Baltika Breweries, together with Russian fans, will watch the beautiful and honest competition of our Olympic athlete team, whose way to Brazil's capital became a difficult challenge for the entire national sport, and, holding a glass of «Baltika 7» beer, will be waiting for new records in the name of the ideas of the Olympic movement.
Alexander Zhukov, President of the Russian Olympic Committee: «Fans are righteous and extremely important participants of any sport competitions. There would be no wonderful atmosphere in the sport arenas without them, which always gives extra motivation and immense energy to athletes to help them achieve maximum results. Thanks to our long-time partner Baltika Breweries for all the work with fans, which the company has conducted and continues to conduct, instilling a culture and a responsible approach to support favorite athletes».
Maxim Lazarenko, Vice-President of marketing in Baltika Breweries: «Sport is not only about victories. It’s also about the way to them. We always support our team: together we rejoice their triumphs and records, cheer for them together in difficult times. Real partners and fans should stand side by side in any situation. That's what true support is.»
Baltika Breweries, part of the Carlsberg Group, is one of the largest FMCG manufacturers in Russia and No.1 in the Russian beer market since 1996. Baltika has eight breweries in Russia and a wide brand portfolio. The company is a major business of Carlsberg Group and its Eastern Europe region which also includes Azerbaijan, Belarus, Kazakhstan, Ukraine, and Uzbekistan. Baltika Breweries is the leading exporter of Russian beer: Baltika's products are sold in over 75 countries and it accounts for about 50% of all exports of Russian beer. Company brands have more than 670 Russian and international awards from professional and consumer competitions. The company's share is 48% of all Russian beer exports. In 2015-2016 the company's products appeared in Romania, India, New Zealand, Burkina Faso, Pakistan and Argentina.
Baltika Breweries export in Latin America develops quite successfully, in spite of strong positions of local producers. In 2015 Baltika's sales in this region increased by 26% to results of previous year. Nowadays the company products can be found on stores' shelves in 11 countries of this region: Brazil, Guatemala, El Salvador, Colombia, Cuba, Mexico, Uruguay and many others. Among them Brazil is the largest beer market in Latin America. Sorts, which are produced by Baltika Breweries, are presented in numerous well-known retail chains such as Carrefour, St Marche, Sonda, Mambo, Zona Sul, Zaffari, Emporio Sao Paulo. The most popular is Baltika 7, but consumers also show interest to Baltika 4 Original, Baltika 6 Porter, Baltika 8 Wheat beer.