Baltika Breweries: business program partner and active participant in the SPIEF-2016

june 14, 2016

Baltika Breweries, part of the Carlsberg Group, has become a partner in the business program of the anniversary 20th Saint Petersburg International Economic Forum, which will be held in the Northern capital at the ExpoForum Convention and Exhibition Center on June 16–18, 2016. Our representatives will take active part in various events at the Forum, where the problems and prospects of the Russian economy development in general as well as sectoral issues related to creation of a more predictable business environment are planned to be discussed.

On the first day of the SPIEF-2016 a panel session ”The Changing Nature of the Russian Consumer” will be held from 10:00 am to 11:30 am with the support of Baltika Breweries LLC (at the courtyard No. 3). Carlsberg Group Corporate Affairs Vice-President Anders Bering, Chairman of the State Duma Committee of the Federal Assembly of the Russian Federation on Economic Policy, Innovation Development and Entrepreneurship Anatoly Aksakov, Governor of the Novosibirsk Region Vladimir Gorodetsky, as well as top managers of the leading Russian and foreign companies engaged in the FMCG-sector will participate in the discussion.

Speakers will discuss the issues and problems in the economy occurred due to the rapid changes in the Russian consumer sector. To successfully adopt new business models meeting the current market requirements the companies need support of public authorities. During the discussion experts will try to determine what measures should be taken by regulatory agencies to promote consumer demand and will discuss how business class representatives can assist in implementation of these measures. The participants will also share their views about the future development of the Russian consumer market in the next five years and what should be done now to strike a balance between the interests of business class, government objectives and national demands for high quality and affordable products.

Carlsberg Group President Cees’t Hart will also speak at the panel session “Rebooting the Agricultural Industry” which will be held on June 17 from 12:00 pm to 01:15 pm (at the courtyard No. 3). Besides business class representatives the Minister of Agriculture of the Russian Federation Alexander Tkachev will take part in the session. The experts will discuss the policy of agricultural goods domestic production development and prospects for this Russian economy sector in the global market.

President of Baltika Breweries LLC, Executive Vice-President for the Carlsberg Group’s Eastern Europe region Jacek Pastuszka will be one of the key speakers at the panel session “Leveraging Comparative Advantages vs. Broad Based Regional Development Strategies?” which will be held on June 16 from 10:15 am to 11:30 am (at the Pavilion G, Conference Hall G3). The representatives of state authorities and public organizations from different regions of the country will also take part in the discussion. The speakers will analyze effectiveness of the Russian regions economic development models implying either concentration of business and government efforts on a specific production profile or their desire to diversify the industrial and commercial potential of a region.

In addition, on June 17, there will be a solemn signing of the minutes of deliberations between the government of the Vologda region, Chagoda Glass Works and Co. LLC and Baltika Breweries LLC as well as the press briefing where journalists can ask questions about promising areas of cooperation between the companies and regional administration.

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Baltika Breweries LLC, part of the Carlsberg Group is one of the largest Russian producers of consumer goods, leading Russian beer market company. Baltika’s products are sold in more than 75 countries around the world, including Western Europe, North America and Asia-Pacific region. Baltika’s breweries produce over 40 brands of beer, production facilities are located in 8 cities of Russia employing 7.5 thousand people.

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