From 12 till 15th of April Baltika Breweries, part of the Carlsberg Group, had successfully presented its brands at the largest Asian grocery exhibition of catering and hotel services Food & Hotel Asia 2016 in Singapore.
The Food & Hotel Asia is being held every two years. Foodstuff and drinks production industry professionals: importers, retailers, salespeople and of HoReCa channel agents, hotels and restaurants owners meet at the exhibition. All categories of foodstuff: from food to luxury alcohol and beer, of course, are presented there.
More than 3000 exhibitors from 70 countries and more than 65000 visitors from 95 countries took part in the exhibition in 2016. Being held since 1978 it has become very popular and scaled and has got the status of the best place to find new customers. Besides, it is also good sales increasing tool. It was the 20th exhibition this year.
Company stand became very popular, though Baltika Breweries took part in Food & Hotel Asia exhibition for the first time: more than 1500 people visited it and tasted more than 700 liters of beer. The result of the event are many contacts with established with potential partners from Asian-Pacific region, which concern two directions. Firstly, the strengthening of the company positions and the increasing of quality brands represented in regions, where there are clients already, in China, Japan and Singapore, for example. Secondly, it is the necessity to open highly potential new markets – Malaysia, Thailand, Indonesia, for example.
According to Baltika Breweries expertise and demand specific in designated region, the company has presented Baltika brand line - permanent export leader Baltika 7, Baltika 0 and Baltika 9 popular abroad , specialties Baltika 4, Baltika 6 and Baltika 8, Zatecky Gus, Baltika 0 non-alcoholic malt drinks аnd Khlebny krai kvass, which is one of the Russian culture attributes abroad.
However, distribution extension in Asian-Pacific region is extremely important for the company’s export development, because it is 30% of all export volume to CIS countries and offer additional monetary profits.
The Singapore shipment has started in 2014. Today company production is represented in Traditional trade channel and some HoReCa establishments. Priority way of development on this market is the access to Modern trade channel.
Raymond Lim, Ok-Ok Company, distributor in Singapore: «Baltika Breweries produces really high-quality product, which is popular among customers in our country. Baltika 7 shows best results. And it allows us to bring one more sort – Baltika 9 – according to customers wishes to the market without fears, so we forecast it to gain significant positions in strong beer segment».
Elena Volgusheva, export sales director: «Participation in exhibitions of such level open wide horizons and is a necessity for us as for leading Russian exporter. Therefore, last year we took part in some key exhibition of European, Asian and Middle East regions. As a result of such exhibitions, we started regular supplies to new countries – Pakistan and Netherlands, and are finishing technic details by some other countries, which contacts we got due while participating in exhibitions. Nowadays, products of the Baltika Breweries is known in 75 countries, and we continue working to expand our distribution all over the world. Intense interest to Baltika Breweries stand at Food & Hotel Asia exhibition shows high export potential of our products and allows us to make big plans for further development».