Baltika Breweries becomes a partner of St. Petersburg International Economic Forum

june 10, 2015

Baltika Breweries, part of the Carlsberg Group, is to become a partner of the IX St. Petersburg International Economic Forum, which will take place June 18-20 at Lenexpo Exhibition Complex.

President of Baltika Breweries, Senior Vice President for Eastern Europe Region, Carlsberg Group Jacek Pastuszka, will act as a speaker in the session "Food Market is a potential of Russia as a world leader”. The work program also includes a number of meetings and execution of an agreement with the Government of Samara region. In addition, the forum will be attended by top managers of Baltika: Olga Golchikova, Vice President for Finance, Maksim Lazarenko, Marketing Vice President, Alexei Kedrin, Vice President for Cooperation with Government Agencies and Corporate Relations, Vladimir Vava, Sales Vice President, and Herman Epstein, IT Vice President.

The forum will also be attended by Cees t'Hart, the President and CEO of Carlsberg Group, Co-chair of the EU-Russia Industrialists’ Round Table. He will moderate the round table “The Relationship of the EU – EEU format: A Business Vision.” This will be the first visit of Mr. t'Hart as Head of Carlsberg Group to Russia.

This year, through a partnership with SPIEF, Baltika Breweries will present a special negotiation and business communication platform enabling forum participants discuss business issues in a pleasant and friendly environment. Besides, the visitors will be able to learn about all stages of brewing at a unique Baltika mini-brewery. A Mobile Baltika Brewery is a small brewery on wheels with a complete beer production cycle. This mini-brewery is not only a demonstration exhibit, but also a brewery and an operating mobile laboratory.

Jacek Pastuszka, President of Baltika Breweries, Senior Vice President for Eastern Europe, Carlsberg Group: "Being partner of the forum on the area of business communications, we would particularly like to emphasize the importance of establishing business contacts, having business meetings and engaging in constructive dialogue within the unique international business cluster formed at SPIEF. This forum allows businessmen to hold a lot of valuable negotiations, find partners and discuss future cooperation opportunities within a short period of time. I believe that Baltika’s special area of business communication will benefit the forum’s work and make it more efficient and comfortable."

It has become a tradition for Baltika Breweries to participate in the annual St. Petersburg International Economic Forum. The Forum is an excellent platform for organizing contacts between Russian and international businessmen, government representatives and international business community. It is the place for discussing the prospects of international cooperation, trade, investment, financial regulation and employment. For 25 year Baltika has been an example of sustainable business development and continues to contribute to the investment attractiveness of the Russian economy and its steady growth. Baltika is one of the largest taxpayers in the cities where company factories are located. It is developing its own agricultural project, actively supporting resource efficiency projects and willing to annually share its expertise with the SPIEF participants.

***

Baltika Breweries LLC, part of the Carlsberg Group, is one of the largest FMCG company in Russia. Since 1996 is has been №1 company in the Russian beer market. Baltika owns eight factories in Russia and a broad portfolio of brands. The company is a significant part of the Carlsberg Group and its Eastern European Region which also includes Azerbaijan, Belarus, Kazakhstan, Ukraine and Uzbekistan. Baltika brewing company is the leading exporter of Russian beer: Baltika products are sold in more than 75 countries, accounting for over 50% of all Russian beer exports.

Move Up