Responsible drinking

Beer is a natural drink with low alcohol content and centuries-long traditions of consumption. Throughout its history it has been enjoyed by representatives of different countries, cultural and social strata. Today when consumed by adults in moderate quantities beer is associated with friendly meetings and agreeable pastime.

At the same time Baltika, part of the Carlsberg Group, acknowledges that alcohol abuse has a detrimental effect on the human organism and health. We want to contribute to the solution of the problems related to alcohol abuse and take actions in the following areas:

  • Reducing under-age drinking
  • Reducing drinking and driving
  • Enlisting the support of retailers to reduce harmful drinking
  • Providing consumer information and responsible product innovation
  • Strengthening and expanding marketing codes of practice

Company’s projects:

  • Beer Patrol
  • Drive Sober
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