Middle East: Baltika launches new natural non-alcoholic malt beverage

december 7, 2010

These natural non-alcoholic malt beverages - Baltika 0 Grain, Baltika 0 Apple, Baltika 0 Lemon and Baltika 0 Ginger - are made in Saint Petersburg and come in 330ml cans and 500ml bottles. This beverage will be marketed as a premium drink.

The recommended retail price is USD 1 for the 330ml can and USD1.50 for the 500ml bottle. The beverages are expected to go on sale on March 2011.

Primarily Baltika’s new non-alcoholic malt beverage will sell in Middle Eastern and African countries, where alcohol consumption is strictly forbidden. However, the United States and a number of European countries, where drinks produced without the addition of artificial flavours are traditionally highly valued, have also taken an interest.

"Baltika respects the traditions and cultures of every country in which we operate. This natural, non-alcoholic malt drink was specifically designed for situations when alcohol consumption, even in minute quantities, is not permitted. This is the first case in Baltika’s 20 year history, when a new line has been created specifically for export. We hope that those living in the Middle East and Africa will appreciate the wide range of flavours and quality of the Baltika 0 malt drink and that it will soon become popular," said Anton Artemiev, President of Baltika Breweries.

Baltika products will be on sale in such Middle Eastern and African countries as Lebanon, Bahrain, Iran, The United Arab Emirates, Syria, Congo, Sudan, Tanzania and Cameroon. Baltika Breweries is the only Russian brewing company operating for the majority of countries in the region. During the first 3 quarters of 2010, the company sold over 4.5 million litres in the Middle East and Africa. (bmg)
Simon Percival

beveragemanager.net — 06.12.2010

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