Baltika begins deliveries of beer to Malaysia

At the end of November, Baltika Breweries shipped 17,000 litres of Baltika №9 Extra to Malaysia. The delivery is being made by sea from St. Petersburg to Port Klang in Malaysia.

Baltika will be the only Russian beer offered in Malaysia. Baltika №9 will be presented in the premium segment; the average price for a 0.5-litre aluminium can will be 12 ringgit (2.50 EUR).

Konstantin Sabelnikov, Baltika Breweries Regional Export Sales Manager (Asia Pacific): "The current per capita beer consumption in Malaysia is only 5 litres per year. Nonetheless, the country’s economic potential, the increase in foreign investment, and the flow of tourists mean we can expect growth in the premium imported beer segment in Malaysia. It is in precisely this segment that Baltika №9 Extra will be offered."

Besides Malaysia, Baltika is offered throughout the Asia-Pacific region: in Vietnam, Japan, China, Mongolia, Australia, South Korea, and New Zealand. In the first 9 months of 2009, the company’s sales in the region grew by 7%; the revenue amounted to 36% compared to the same period of the previous year.

Malaysia is a country in Southeast Asia. Its population is approximately 30 million people, and its capital is Kuala Lumpur.

Baltika №9 Extra is the strongest beer sort in Baltika portfolio with alcohol content not less than 8% by volume. In Russia the segment of strong beer for the last 5 years declined by 5%, which amounts 13% of the beer market. The share of Baltika №9 in this volume is 12%.

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Baltika Breweries is the largest FMCG producer in Russia and since 1996 it has been the leader of the Russian beer market. The Baltika brand occupies first place in Europe in terms of sales (Canadean, Euromonitor). The company comprises breweries in 10 cities of Russia and 1 brewery in Azerbaijan. It also has a wide brand portfolio. Baltika Breweries is the leading exporter of Russian beer: Baltika’s products are presented in more than 50 countries and its share of Russian beer export deliveries amounts to 70%.