Baltika participates in the largest european fair in Portugal

may 29, 2007

OJSC Baltika Breweries became the only Russian participant of the 9th International of Food Fair, Alimentaria LISBOA, which was held on May 27-30 in Lisbon.

Making Baltika brand more recognizable on the markets of Southern Europe and Latin America became the main objective of the company at the exhibition.

At the stand of Baltika Breweries the visitors of the fair could try Baltika No. 7 Exportnoye Beer and Baltika No. 8 Pshenichnoye Beer, as well as all other Baltika brands in bottles.

Alimentaria LISBOA is an international fair of foodstuffs and drinks, which gathers importers and brewers of the branch in Europe and Latin America, held every 2 years. In 2007 the exhibition was attended by some 40,000 experts and over 1400 exhibitors from 40 countries.

Portugal is the country in the southwest of Europe. Its territory is 92 391 sq. km, and its capital is Lisbon. In the north and the east Portugal borders on Spain. Madera and Azores Islands are independent regions of Portugal.

Baltika Breweries has being delivered its production to Portugal since 2003. The entire range of Baltika products is presented on the market of the country. The beer is especially popular among the Russian-speaking population in Faro, Santarem, Porto, and Portimao. Current European and Latin American partners of the company are Meest Portugal and Russiberica. In 2006 Baltika Breweries exported to Portugal more than 11,000 dl of beer.

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Baltika Breweries is the leader of the Russian brewing market, was awarded the Best Russian Exporter title for five years. The company products are exported to 42 countries worldwide. The total amount of sales abroad in 2006, including licensed production amounted to 1.8 million hl, which is 27% more, that in 2005.

The share of the company products exceeds 70% of all Russian export of beer, which underlines the status of Baltika as an international company. At present every eighth bottle of Baltika is sold abroad.

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