New birch alley appeared in Tula

may 2, 2007

Just before May 1, Tula residents planted a city alley in the square at the crossing of Krasnoarmeiskiy Prospect and Dmitriya Ulyanova Street, to commemorate the appearance of Arsenalnoe Unfiltered Beer.

The event was supported by administration of Sovietsky and Privokzalnyi Districts and attended by Tula Mayor Vladimir Mogilnikov and the Managing Director of Baltika-Tula Roman Firsanov, who planted the first tree of the alley.

Vladimir Mogilnikov, the Mayor of Tula: "Today we complete the Clean City Month. And it is very symbolic that today we plant 30 beautiful birches here thanks to Baltika-Tula branch. I hope for further joint efforts to landscape this and other areas of our city, making it more green and cozy."

Roman Firsanov, Managing Director of Baltika-Tula Branch: "We decided to take part in the planting of the alley for many reasons, also to honor the appearance of new unfiltered beers. We are grateful to everybody who joined to us today."

After having planted the trees, the honourable guests tasted the new Arsenalnoe Unfiltered Beer. The amber drink was presented to them by armored knights from Steel Eagle Military History Club.

Each of the 30 participants, who planted a tree, received a 1.5 liter bottle of Arsenalnoe Unfiltered, and a Memorable Diploma. Everyone could try the new unfiltered beer. The festive atmosphere was completed with live music of a wind band.

Organizers thank Landscape Lux Company for providing the saplings.

Arsenalnoe Unfiltered has been created at the brewery. The new product became an example of an effective merge of the best traditions of Soviet-time brewing and Baltika Breweries best practices. The main peculiarity of Arsenalnoe Unfiltered is the modern hi-tech process of multistage filtration which allows to preserve useful substances in beer and to increase the shelf life of unfiltered beer from the usual 5 days to 2 months. Because the beer is not pasteurized, it allows retaining the special aroma and flavor of unfiltered beer.

Arsenalnoe Unfiltered will be packaged in 1.5 liter PET bottles. Distribution will be organized in 11 cities of the Central Federal District - Voronezh, Belgorod, Bryansk, Kaluga, Kursk, Novomoskovsk, Obninsk, Orel, Smolensk, Stary Oskol and, certainly, in Tula.

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