Strategy Baltika Breweries

Strategic goals:

• To bring the Baltika brand to the leading positions in the world.
• To increase Baltika’s share in the Russian beer market while maintaining high profitability and the high quality of our products.

• A focus on creating powerful brands, premiumisation, and innovation.
• Leadership in all market segments, regions, and sales channels.
• Maintaining the high quality of our products and the high level of service.
• Constant development of competencies and professionalism of our employees.
• Increasing the efficiency of our business processes along with operational excellence.
• The search for additional sources for profit growth via:
  • the widening of sales geography;
  • the development of related directions.