Our strategy: SAIL’22

SAIL’22Baltika Breweries is the part of the Carlsberg Group and our strategy is a continuation of the Group’s strategy SAIL’22.

SAIL’22 aims to strengthen our core business, position us for identified growth opportunities and deliver enhanced value for our shareholders.

Our ambition is to be a Most Successful, Most Professional and Most Attractive brewer in Russian market. Be №1 – now and forever.

Most successfull Most professional Most attractive



Drive sustainable top and bottom line growth

Excel with our customers in insights, management and service

Deliver value for our shareholders, employees and society

Our key priorities are to Strengthen Core, Position for Growth, Create a Winning Culture and Deliver Value for Shareholders:

STRENGHTEN CORE

STRENGHTEN CORE
We will leverage our strong beer brands and market positions to drive growth.

POSITION FOR GROWTH

POSITION FOR GROWTH
We want to drive growth in geographies and segments where we see long-term growth opportunities.

CREATE A WINNING CULTURE

CREATE A WINNING CULTURE
We will create a winning culture to deliver on our choices.

DELIVER VALUE FOR SHAREHOLDERS

DELIVER VALUE FOR SHAREHOLDERS
By delivering the above priorities we want to deliver enhanced value growth for our shareholders.

 

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