Vitaly started his professional career in 1999 as Key Account Specialist in Nestle, then he worked in marketing and trade marketing, in 2001, he moved to SABMiller as a brand manager assistant. In 2003, Vitaly joined PepsiCo where he was responsible for development of non-carbonated beverages’ portfolio. From 2008, he led the marketing function of Henkel cosmetics company. In 2012, Vitaly joined Russian Standard company, where as Director he was in charge with marketing of premium and sub-premium brands. In February 2017, Vitaly Zaika was appointed Marketing Director of Pyaterochka retail chain, part of the largest Russian retailer X5 Retail Group. As Marketing Director Vitaly successfully implemented a number of initiatives which resulted in growing the Net Promoter Score of the retail chain.
In 1999, he graduated from Moscow State University with a degree in Mathematical Finance. In 2002, he received there another degree in Marketing.
Vitaly was born on June 11, 1977 in Minsk, Republic of Belarus.