Neon Beer has been developed by experts of Baltika Breweries, part of the Carlsberg Group, according to taste preferences of the target audience – young people over 18 years old.
Neon Beer is not just a beer, this is primarily an element of style. The new product in Baltika brand line is a perfect solution even for special cases. Accurately selected ingredients and components and elaborated recipe allowed to develop light beer with a mild flavor and alcohol content of 4.5%. One of the main advantages of the product is an attractive price, which is pleasant for consumers.
As a result of consumer testing the Neon Beer packaging design received an absolute majority of respondent voices, while 74% of respondents expressed willing desire to buy and try the specialty.
Variants of package
- 0.44 litre bottles